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Frequently
Asked Questions

• When and where will the One-Day Workshops be held?
• How much does it cost?
• When does Early Registration end?
• In addition to the savings, are there other benefits to registering early?
• What time does each Workshop begin ... end?
• What is a Workshop-Plus?
• How do I know if this Workshop will be benefit me and my team?
• If I'm not satisfied with the Workshop, can I get my money back?
• What can I expect to learn at this Workshop?
• Who will be leading the Workshop?
• Are there FREE take-home materials?
• What is the FREE Dental Marketing Fast-Track CD you're giving attendees?

Q. When and where will the one-day Workshops be held?

A. Workshops will be held in the following cities on the dates indicated ...

Omaha, NE on Friday, October 24, 2008 at the Regency Lodge, 909 South 107th Avenue.

Lansing, MI on Friday, October 31, 2008 at the East Lansing Marriot, 300 M.A.C. Avenue

Madison, WI on Friday, November 14, 2008 at the Best Western Inn Towner, 2424 University Drive

Virginia Beach, VA on Friday, November 21, 2008 at the Crowne Plaza Hotel Virginia Beach, 4453 Bonney Road

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Q. How much does it cost?

If you register early, your investment is just $245.00. After the Early Registration period ends, your investment is $395. That's an easy $150 savings.

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Q. When does Early Registration end?

You have until two weeks prior to each Workshop to register early ...

For the Omaha, NE Workshop, early registration ends on October 10.
For the Lansing, MI Workshop, early registration ends on October 17.
For the Madison, WI Workshop, early registration ends on October 31.
For the Virginia Beach, VA Workshop, early registration ends on November 7.

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Q. In addition to the savings, are there other benefits to registering early?

Yes. In addition to all of the free material you receive AT the workshop, you'll get these valuable bonus gifts when you register and pay early ...

Free Report #1 ... How To Conduct Effective Team Huddles That Produce Long-Term Results

Free Report #2 ... A Quick & Easy Way To Get Effective Patient Testimonials You Can Use

Free Referral Generation Poster ... This is a proven poster that dentists frame and hang in their waiting rooms and operatories. It expresses your appreciation for your patients and encourages them to refer other patients. It's a positive reminder for patients that works. It can be personalized.

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Q. What time does each Workshop begin ... end?

Registration sign in begins at 8:00 AM.
Workshop starts at 8:30. (Coffee and tea will be available.)
Lunch break is 12:30. (A delicious lunch will be provided.)
Workshop ends at 4:30 PM.

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Q. What is a Workshop-Plus?

It's a Workshop where you get appreciably more (information) for considerably less (cost).

In this case, you'll get two-days worth of immediately useful how-to information condensed into just one day. And instead of having to spend $795 and two-days of your time, your investment is just $395 ($245 if your register early) and one-day.

How is that possible?

We spent days trimming the less essential presentation info and condensing the material into its easiest-to-use, most enlightening essence. Then we put together a treasure trove of FREE how-to information that will reinforce everything you learn at the Workshop ... AND WILL provide you with proven practice-enhancing tips, tricks and techniques for your use 365-days-a-year.

PLUS, you'll get new, innovative, high-performance dental marketing ideas that extend well beyond the theme of the Workshop.

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Q. How do I know if this Workshop will benefit me and my team?

This Workshop was designed specifically around the key issues relating to practice growth in tough economic times. So if you fall into one or more of these parameters, I can assure you that you'll benefit ...

• You have concerns about the economy & it's effect on your practice, or ...
• You are not thrilled with your marketing effectiveness, or ...
• You think there's room for improvement with team synergy/communication, or ...
• You would like more referrals & testimonials from your patients.

If after the Workshop you're not absolutely thrilled with what you've learned and the FREE material you'll be given, you're covered by our 100% Money Back Guarantee.

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Q. If I'm not satisfied with the Workshop, can I get my money back?

Yes, every penny. Plus you get to keep all of the FREE materials, including the Dental Marketing Fast-Track CD.

If you aren't absolutely thrilled with the ideas & information you receive at this Workshop ... and if you don't think the ideas are worth at least 10 times the Workshop cost ... simply see Terry or Janis after the Workshop to receive a full, 100% refund.

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Q. What can I expect to learn at the Workshop?

Here is just a sampling of the practice-enhancing how-to information and knowledge you'll gain from Janis and Terry while attending this Workshop ...

• An action plan for getting your entire team excited about, and actively involved in, the success of the practice during a slow economy.

• Techniques for increasing case acceptance that will help ensure patient satisfaction.

• Step-by-step instructions for establishing clear, achievable, successful internal and external marketing objectives ... during a growing and declining economy.

• The easiest way to analyze and measure the effectiveness of of your marketing efforts.

• Easy-to-use strategies and techniques for generating enthusiastic, influential testimonials ... and permission to use them.

• The five critical essentials of team synergy and how to implement them for maximal effectiveness.

This information that will help you keep your practice stable and growing during economic downturns while other practices may be suffering and declining.

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Q. Who will be leading the Workshop?

Two of America's most repected dental consultants ... Terry Goss and Janis du Prattι.

Terry is a nationally acclaimed practice management consultant, speaker & coach with over 25 years of experience working with dentists and their teams. She has detailed training in advanced management, leadership development, behavioral psychology, the new neuroscience and is a Certifed Professional Co-Active Coach.

Janis brings over 30 years of cosmetic & comprehensive dental practice consulting experience. Her expertise is training advanced communication skills, integrating optimal systems & hiring for the high-performance team. As a Professional Co-Active Life Coach, she has extensive training with both CTI and The Arbinger Institute.

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Q. Are there FREE take-home materials?

Yes ... you get a FREE Cache of profitable practice building tools & knowledge to take home and begin using immediately.

Everything you need to help build a comfortable, more profitable practice with a less-stressed you ... with enthused, productive, happy team members ... and with lots of new and appreciative patients (the type of patients you want) ... even in difficult economic times ... is included, FREE, when you attend the Workshop.

For example ... You'll receive a take-home binder that's loaded with ALL of the essentials that are covered at the Workshop. It makes follow-up and recall easy.

You'll also receive handout material -- forms, analysis, practice monitors, step-by-step instructions, etc. -- so you can immediately begin putting to profitable use everything you learned at the Workshop.

And to top it off in a very big way, you'll receive an Exclusive Dental Marketing Tast-Track CD, put together by one of the country's top direct response dental marketing consultants, Galen Stilson.

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Q. What is the Dental Marketing Fast-Track CD you're giving away FREE to Workshop attendees?

The Dental Marketing Fast-Track CD contains the how-to's, when-to's, why-to's, and what-if's of achieving dental marketing success ... put together by Galen Stilson, a direct response dental marketing specialist.

Galen, has been helping dentists with his what-works-and-what-doesn't direct response insights and skills for nearly 20 years. He cut his direct response copywriting and consulting teeth in the direct marketing industry -- working for companies like Prentice-Hall, Sony Music, KCI Communications, Career-Track, The Practice Builder, Patient News Publishing -- where he quickly developed a reputation as one of the country's top direct response copywriters and consultants.

He was recently acknowledged by Copywriting Genius magazine as one of the best American copywriters working today noting that “he ranks right up there with the masters of the (direct response) industry: Clayton Makepeace… John Caples… Don Mahoney… Michael Masterson.” And while you may not have realized it, you have probably responded to ads and direct mail that Galen has created ... because he's been hired by numerous companies that market directly to dentists.

In this FREE Dental Marketing Fast-Track CD, you are going learn strategies, tactics, direct response techniques and copywriting/design secrets that are guaranteed to boost your marketing effectiveness. Here's a glimpse at just a few ways this CD will help you make significantly more money via your marketing efforts.

In this CD, YOU WILL GET ...

» Research based Web Design and Usability Guidelines that you and/or your webmaster can use to turn your website into a major new patient generator and profit center.

Here is a brief list of some of the Web Design research presented ...

• How to optimize the visitor experience
• Designing the most effective home page
• How to best layout web pages
• How to set up the easiest navigtion
• Text appearance for easy reading
• Effective use of scrolling and paging
• Writing interesting web content
• How to organize content
• The importance of linking
• Effective headings, titles and labels
• Optimizing user experience
• Useability testing

And you're going to appreciate the way this research is presented. Each study used (there are many) is given a *Relative Importance* and *Strength of Evidence* rating which will help you (or your webmaster) to decide which guidelines to implement.

If you have a website you will want to read this research!

» Proven marketing strategies individually designed to help each of the following types of dental practices ...

• The NEW dental practice
• The GROWING dental practice
• The STAGNATE dental practice
• The DECLINING dental practice

» Internal Marketing Letters ready for your use. These are proven letters -- used by many of Galen's dental clients across the country -- designed to help convert prospects into patients, build patient loyalty, prompt new dental procedures, appointment follow-up letters, etc.

» Page after page of dental marketing tips and secrets guaranteed to help you better understand and create successful marketing strategies and tactics. Tips on ...

• Doing your own inexpensive research
• The best ways to get your ad noticed
• How to make sure your direct mail gets opened
• How to get your team members to willingly help market
• Why postscripts are so important
• Inexpensive actions you can take for immediate marketing results
• The seven most costly dental marketing mistakes
• A can't miss offer
• Should you offer free initial appointments
• How to get much more out of you web site.
• Saving money on newspaper ads without hurting response
• Should you or should you not *niche* your practice

» The copywriting formulas for writing winning copy, copy that people respond to causing them to pick up the phone to call you.

» A Word-Of-Mouth marketing primer. Word-of-Mouth marketing is much, much more than just asking for referrals from your patients. It's an approach to marketing that doesn't follow the normal advertising methods.

A quick one-sentence definition would be: “Getting the media and people -- patient and non-patients -- of your community talking positively about your practice.”

“To create a community buzz” would be another way to put it.

If you aren't familiar with WOM or aren't using it, you'll particularly enjoy and benefit from this section of the CD. If you're uncomfortable with the normal marketing approach, this may be your niche.

» An internal marketing program designed to encourage patients to sign-up for quarterly cleanings.

There are a number of reasons why it pays to have patients opt to have their teeth cleaned more than twice a year.

One, it's beneficial to them, especiallys considering the scary mouth/body connection of which we're now aware.

Two, it makes each cleaning easier and quicker for your hygienist.

Three, it give your hygienist and you more opportunities to talk to the patient about other restorative/cosmetic work that needs to, or could, be done. And it creates a more personal relationship with the patients ... leading to potentially more referrals.

Four, when patients commit to quarterly cleanings, there are fewer cancellations.

Four, it increases the income from the hygiene department.

» Samples of winning ads and direct mail that caused prospects to pick up the phone to call and make an appointment.

And that's really just a small sampling of what's on the CD. There is so much more that will assist you, guide you, direct you and help you significantly improve your current marketing results. You will enjoy and benefit tremendously from the information you get on this CD.

If you actively market your practice -- or are considering it -- this CD will save you thousands of wasted marketing dollars.

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Terry Goss's Homepage
Our Services for Dentist and their Dental Teams
What We Teach – Hands-on Training, Co-Active Coaching, and Experiential learning for areas like Vision Clarification, Team Building, Collaborative Leadership, Patient facilitation and Practice Growth
About Us – Get to know Terry and Janis. With over sixty years of combined dental consulting experience, Terry Goss and Janis du Prattι understand how to provide extraordinary care in Dental Practices
Workshops & Seminar Programs – Follow Terry and Janis as they come to your city bringing Facilitation Camps, 1-Day Workshops, Vision Retreats, and more…
Contact Us – Call us for Dental Consultation, Coaching & Facilitation Fees. Your initial phone consultation is Free
Downloads and Resources area brings practical tools and resources for your Dental Practice right to your finger tips and the best part is they are Free.
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Dental Consultants | Terry Goss & Associates